FloriBest - the Florists' Benchmarking Study
The Centre, in conjunction with the British Florist Association, the relay companies and Lantra, has developed a benchmarking project for florists.
The Florists' Benchmarking Study - FloriBeSt for short - enables florists to see quickly and easily how the profitability and productivity of their firm compares with other similar florists.
More than 60 different ratios are compared, including:
Gross and net profit margins
Gross & net profit per staff member
Sales per square foot
Sales per member of staff
Detailed staff costs
Detailed selling costs
Average order size
Rent and other premises costs
In addition every florist receives around ten charts pinpointing their own performance. As with all the Centre's projects, the study is carried out in such a way that no absolute figures are used and no identities are revealed. Throughout it is entirely confidential.
FloriBest is subsidised by the British Florist Association, Interflora, Teleflorist and Flowergram. This means that the cost can be kept down to just £120 + VAT, far less than the normal fee for benchmarking or for management consultancy.
If you would like to take part, contact Floribest@cifc.co.uk.